It’s a no-brainer that possessing a social media account (or multiple accounts) is a must if you hope for your company to flourish. Social media is no longer just a great tool for staying social. It now serves as a resource for consumers looking for insight.
Sure, a potential customer can perform a Google search and visit your website for information about your service or product. But these days, you need to go above and beyond that through social media engagement. A leading reputation management company has provided insight on how to successfully engage your social media friends and followers for the ultimate business success.
First, Identify Your Ideal Social Media Platform
There are so many social media platforms to choose from these days, some of them boasting millions – even billions – of members. You’ve got plenty of choices for social media activity, including Facebok, Instagram, Snapchat, Twitter, and Pinterest. Maybe you feel the need to create a business account on each of these platforms, but that’s really not necessary.
In fact, it can do more harm than good. If you possess business accounts on every single social media platform, keeping up on staying active will be challenging. Instead, choose just one or two social media platforms to utilize.
Most businesses focus on Facebook and Instagram since these platforms are the most popular. If you do choose to create 6, 7, or 8 social media accounts on different platforms, you might need to hire a professional social media marketer to keep things running smoothly.
Figure Out the Specifics of Your Audience
You probably already have a bit of an idea about who your target is, but it’s time to get even more specific. Instead of just focusing on women vs men or young vs old, define your audience using as many details as possible. This is an important step to fully engaging your social media following.
Business.com says that there is a tool that can help with this task: “Social listening tools like LeadSift can help with this. LeadSift mines social conversations to find relevant leads based on metrics you set, such as keywords and geographic location. Using LeadSift to find these qualified leads can help you engage with high-profile people who are more likely to become customers.”
Create Content and Encourage Sharing
One thing that many businesses fail to do is stay active on social media. They create an account, make regular posts for about 3 months, and then let the account fall by the wayside. Just as you remain active on your personal account to keep your friends and family members updated on your life, you need to do the same for your business accounts.
The best way to do this is to create content, but more specifically, create content that is worthy of being shared. If you have a blog section on your website, create regular posts on your blog. Then, post them on your social media accounts with a clever hashtag or heading. This will not only keep people engaged, but also increase traffic to your company website.
