For a simple social media plan, your goal should be to identify the target audience and develop a steady relationship with them. And the following few steps should help you achieve just that.
So make sure you are tweaking your social media marketing strategy from time to time, and keeping up with the trends.
Audit and analyze your previous year’s marketing performance
To gain an in-depth understanding of where your brand is headed and how it is being perceived online you should gather your brand’s social media performance from last few quarters. Gather metrics such as how many leaves were generated, how much traffic was driven to the website, were there any social follows, increase in conversions and engagements. A chart of these statistics will tell you whether the graph is going up or down and this will help you plan further. You can simply work on the strategies that have helped you gain more engagement and input more in your advertisements, or vice versa depending upon the status of your metrics.
What are your goals through your marketing strategy?
Break down your social media goals into specific categories which would help you get specific results. Divide it into separate goals for branding and revenue generation or conversion.
Have you created a buyer/audience persona?
If you have not yet created one, you should certain get a few buyer personas made. This is basically an out sketch of how your intended audience is like, what are looking for, where are they coming from, what could be their problems, their budgets, the solutions and how to pitch those to them for a convincing that leads to conversion.
Determine the best social media channels to targets and best posting times
You also need to determine whether you really need to be present on all social media platforms or just 2 of those will suffice. Going all out and about in terms of marketing is good but in order to keep it subtle and genuine, you need to come across as a brand that is out there to help people, offering legit solutions and more engaging or even entertaining content. If your business is strictly Tech, you could make great use of platforms like Linkedin,
Also, search as per your demographic and post your social media copy only during specific times of that particular day of the week to get maximum interaction, when a number of your users would be free, and would be surfing social media, times like that.
Do a competitor analysis another important and unmissable aspect. No matter what business you are in, it will be hard for you to succeed if you don’t know what is very popular and why. You need to study these things by doing a competitor analysis – see what kind of content they are posting, and when. See for the kind of interaction they are getting, analyse the kind of audiences that are engaging in their social posts and what are the metrics. Then compare it to yours and see the gaps. This analysis has actually helped brand figure out what is it that the competitor is not doing, but if I pursue it, it might just do wonders, basically coming up with new ideas arising out of the gaps you just analyzed
There is so much to do when it comes to social media marketing for your business. By simply using your previous social media performance data, redefining and specifying your goals along with analyzing the behavior of your audiences, and that of your competitors online you can have a more visibly better social media strategy that should drive results.
