If you’re hoping for your digital marketing services to show immediate results, you’re setting yourself up for disappointment. Digital marketing is a long-term project, and immediate results are very unlikely. But that doesn’t mean the results won’t come, you just need to be patient. Some results will come about faster than others, though, specifically when you adopt one of these 5 innovative marketing strategies.
Creative Content Marketing
Every brand needs some sort of content marketing strategy, but the keyword here is creative. If you’re not creative with the way you choose to present content, you’re very unlikely to grasp the attention of your target audience. No matter what type of content you’re creating, whether it’s video, blog posts, or landing pages, you need to get creative with it.
Spice things up with your content so that it stands out from your main competition. If your landing page advertisements look just like the other guys, you won’t stand out in the minds of potential customers. There’s no need to go way over the top with your creativity, just try to do something a bit out of the mainstream marketing for content.
Video Content Marketing
If you have a video advertisement posted on the homepage of your website, the likelihood of your web visitors clicking on the video is very high. Videos are a great way to grab the attention of your audience quickly. Not only will you gain the attention, you’ll be able to hold onto it with a high-quality, informative, creative video.
Companies all over the world are focusing more on video content rather than their written content. We’ve already talked about one reason for this – the ability to quickly gain the viewer’s attention – but there’s more to it than just that. Videos are highly shareable, meaning internet users are more likely to share a video than a blog post or informative article.
Voice Search Optimization
Digital marketing is all about optimization, specifically optimization of a website for search engines. There are plenty of strategies and techniques for SEO, and these are constantly changing and evolving. The newest innovation of SEO is voice search optimization. This is exactly as it sounds; optimizing a website for voice searching.
If you have yet to focus on internet voice searching for your website, it’s time to start. Voice searches are taking over the internet, and more voice searches are happening every second. Quora Creative says that “voice search allows users to perform a search by verbally asking a question in a natural language on a smartphone, smart device or a computer rather than using the traditional search. Expected to fetch 50% of the global search market, we need to get to work now.”
Just think about the last time you used your Amazon Alexa, Google Home, or Siri device to find out a piece of information for you. These devices are being used all over the world, and they’re a major reason for the influx of online voice searching.