You’ve come up with a well-crafted, thought out, and SEO-optimized blog post that you spend hours researching and analyzing and now you need to promote it on various social media platforms. Social media is a great platform for telling your product stories that users can relate with, but you first have to figure out how to use it. It’s a great distribution channel with many complexities that you need to master to enable you to generate more attention for your content. You will want to maximize your content reach by getting more clicks, shares, and likes on your content to give you an edge over your competition.
Here are some ways you can creatively promote your content on social media.
Choose the right platform to share
The internet is filled with so many social media sites and others keep popping up every day which can be hard to keep up. Opening accounts on different social media sites is a good way of making sure you stay creative and innovative. Each social platform has its own purpose that serves a particular audience, and it’s important that you know the major platforms used by your target audience. Avoid dumping content on the various channels and focus more on the platforms that give you high chances of engaging with your target audience. Once you’re successful in promoting your products in the different platforms, you can start on a new platform and replicate your success.
Engage commenters
Social media platforms mostly use algorithms to determine which content will be prominently displayed and which one will be buried. Facebook and Instagram use engagement to determine which content should be displayed and which one should not. Comments are part of engagement and posts that receive more comments are prominently displayed in social media feeds. To entice your target audience to engage with your content in a meaningful way, you can get a social media monitor who can quickly react to user comments or get custom comments that will help kickstart the conversation about your product. It’s even better if your comments are more about your brand and unique which can even improve brand sentiments in your target audience.
Use Call-to-action regularly
If only marketing your products and services were as easy as people hearing it on social media from your family and friends, then they check out your profiles, follow your accounts, like your posts, and become a paying customer. However, the reality is much more complicated than that. Creating posts that have call-to-action is a good way of encouraging your target audience to like, share, and engage with your content which can eventually convert into a lead. However, it’s important to post creative, original, and genuine content and fit in your call-to-actions naturally so that it attracts your audience.
Share at the right time
This point seems like a common thing you would consider before posting your content but it’s often overlooked by many content marketers. To achieve maximum engagement with your audience, your content has to reach as many people as possible which means you need to know when your audience is online and active. Then you can come up with a schedule using scheduling tools like Buffer that will ensure that your posts are sent out at specific times during the day.
And since different social media platforms have different peak times, you can use infographics to tell you when best to post in a specific social site, but a simpler way is to experiment or understand how users engage in different social sites. Don’t be afraid to post your content several times a day and to recycle important content because not all your followers will have seen the post. However, be smart about how you reshare content so that you don’t sound like a robot.
Ask an influencer for a killer quote
After you create a new post, and before you publish it, reach out to your favourite influencer in your industry and request them for their point of view on your product or to see if they can cross-promote and share each other’s content. You can also work with industry leaders and bloggers that have access to a large following to give your product social proof from a reputable source that your product is awesome.
Pay to play
You can use paid social media ads to promote your product to a specific target audience. Sponsored posts on different social media platforms like Facebook, Instagram, and Twitter can help you promote your product to people’s news feeds which allows you to reach people you wouldn’t normally reach. You can opt to boost a popular social media post to give it a bit more visibility by choosing your budget then Facebook puts that particular content in front of more audience.
Paying to promote popular content can lead to more clicks, shares, and it can promote organic sharing and commenting. You can also use paid social media ads to reach your target audience in your niche that isn’t your followers. Facebook ads allow you to set a specific demographic to make sure your ads reach the right people.
Share videos
People are more likely to forget what they’ve read but not what they’ve seen, so visual content on social media is a great way to go. Visual content can grab people’s attention long enough to pass on your message to your audience. As people scroll through their social media feeds they’re more likely to view and engage with visual content because it stands out. It gives you an opportunity to say more than you would on a post. Creating a narrative-driven video that is interesting will give you the best reaction.
Final thoughts
With millions of active users online, social media provides you with a great opportunity to find current and new customers who can become loyal customers. The most important thing is to know how to tap into it so that you can be able to connect with your customers for a wider customer base which will help you grow your business.
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