Building a website is not easy and for many people, it can take a long time just to choose a style and create some of the content that goes on there. The truth is that for a website to be effective, it needs to offer the user a great experience. There are professionals whose entire role is dedicated to improving the UX but if you are hoping to do this yourself, you might need some tips to help you out. Read on to hear what we think you should do to improve the user experience on your website.
Focus On The User Journey
If the user journey is not easy to follow, you could find that your visitors switch off and head to another site before long. Your site needs to be well-structured in order to guide them to where they need to go. Which pages do they land on when they arrive at the site? Can they reach the products or services from this page? Look at your website with a set of fresh eyes or ask a member of your team to and you might just notice some issues.
Use Attractive Creative Content
The user experience isn’t just about creating an easy to navigate site, you also need to think about the style and the designs that you use. If you just create large blocks of long-form content, your website visitors aren’t going to stick around for long. Try to mix and match your content with videos, banners and graphics. Create these with your brand colours and create an attractive site that users enjoy exploring.
Organisation is key when it comes to the user experience, so you need to spend some time looking at your structure. Do you have your items categorized into sections that are easy to find? For example, finding unique titles and slots by themes on this page is easy to do thanks to the impressive structure and organization. If you can’t say the same about your website, you might struggle to get users to stay on it for long or head to the right pages because they cannot easily find what they want.
Avoid Excessive Pop Ups
Do you have a lot of pop ups that appear on your website when a new user visits? This can be incredibly distracting and affect the overall user experience. You should keep pop ups to a minimum and only use them when they make sense. It is fine to have a pop up with an offer or a form to join a mailing list, but customers should be able to hide these if they want. Take a look at your pop ups and see if there is something you could change.
Drive Users With Links
Finally, you should try to drive your users around your site with links. For example, if you are writing a blog about your favourite fashion trends and you sell similar items on your site, you should link to the relevant product pages. Not only can this improve the overall user experience and make it easy for them to find what they need but it can also positively impact SEO. Use the right links and anchor texts to make this work.
Your user experience should be a priority, especially if you are running a business through your website. Think about the user journey and how they get around the site and this should help you to make the right decisions along the way. Use creative content that catches their attention and create a structure that makes sense for your website.