Did you know that the biggest challenge you will face in business is getting that customer to keep coming for more? Statistics show that every company in the world loses approximately twenty percent of its customers in a year.
That’s not pretty, for if the trend continues, the company will eventually run out of clients. So, here are unique strategies to improve customer retention.
- Make the management look more humane.
How would you feel if you saw the CEO of your favorite company leading the employees in CSR activities? Imagine watching clips of that same CEO giving interns a tour of the company, or him appearing in one of the adverts. How would you feel about that?
Research shows that customers are loyal to brands that appeal to their emotions. It’s one of the ways of how to build brand loyalty. Having the management appear more humane than authoritarian has the following benefits:
- It makes the client feel that your main objective is to add value to human life not to sell the product.
- The client feels that if you are deeply concerned about your employees, then you’re also concerned about the customer. That makes the shopper feel safe.
- Use ordinary people in your advertisements.
Look at the kind of stories that make news in the world today. Sometimes, a clip of a boy helping his sister face her fear of dogs will get more attention on the internet than a million-dollar advert. Imagine using the same boy to advertise your products.
For you to succeed in customer retention tactics, you must keep thinking outside the box. While your competitor is using models and celebrities in advertisements, go for that ordinary person that recently made the headlines.
First, that shows your customers that you pay attention to what happens in the world. Also, if your company can turn ordinary people into brand ambassadors, then perhaps you are serious about adding value to your clients’ lives.
- The mystery shopper technique
Did you know that one objective of mystery shopping is customer retention? Basically, you hire a third-party company to send some undercover clients to buy whatever you are selling. Then they give you feedback about the entire customer experience.
These mystery shoppers will be honest with you. Then you will know precisely how your customers feel about you. That will help you create unique strategies to improve customer retention.
- Use celebrities to deliver your products to your clients.
This is going to cost you lots of money, but it’s one of the craziest and most unique strategies to improve customer retention. However, you cannot ignore the fact that each celebrity has a group of die-hard fans.
For instance, imagine you are a Michael Jordan fan. Then you see this shop that uses him to deliver goods to customers. How many times will you keep shopping there?
You need to know that positive customer retention strategies should appeal to the shoppers’ emotions. Bridging the gap between them and the stars they envy is one way of showing that you care about their dreams and fantasies as well.
- Allow customers to design the next brand
Each company has a way of getting feedback from shoppers. How about, you find a creative way of asking them how they want you to design your next product!
For instance, you create hair extensions for women. You can survey to know which kind of extensions they would love to see in the market. Then create new brands out of that. Make sure to let your clients know that they are the ones calling the shots in your next design.
No entrepreneur can deny the value of returning customers. When it comes to unique strategies to improve customer retention, only you can limit yourself. New clients are good, but returning ones give your business a future.