Before you start creating an SMS mailing, you need to choose the appropriate methods for analyzing the effectiveness of your selected marketing campaign. It is also worth considering how to attract your target audience.
Sending bulk texting is not difficult, you may have at the stage of evaluating the results. Configure the message delivery reporting option. This will help ensure that your users have indeed received your notification, and that you are using the actual numbers from your database. Thus, it will be possible to study the activity of your target audience and plan a sales funnel.
Analyze Click-Through-Rate of your SMS campaign
Click through rate is an important metric. It consists of the number of users who clicked to a specific page and the total number of customers who visit your site. In SMS marketing, this is the percentage of conversions to the URL you provide in your messages. You can link to:
- your home page;
- your cart tab (for messages about an abandoned cart);
- a certain category of goods that are interesting to customers.
If a consumer made a purchase, but didn’t register on the site, you can recommend them to create an account for ease of placing the next orders. And just registered buyers should be thanked and invited to go to your site to continue using it.
CTR is also used to measure the effectiveness of email campaigns. You will find out how valuable your site is to visitors. If the ratio is high enough, it means that your target audience is loyal to your brand. Users are interested in shopping on your site, so they click on the links and go to the desired pages.
A/B Test Your SMS marketing messages
Another way to measure the effectiveness of your mailing list is A/B testing. You will be able to send users several versions of your text message, and then determine the highest quality messages that have received a response from your target audience.
Before starting SMS marketing, make sure that your employees can handle the required number of calls and communicate with customers on the Internet. This avoids overloading, and your customers don’t have to waste time waiting.
You can schedule SMS mailings and send them at a specific time by automated means. It all depends on the domain of your business. You can upload your contact list to the selected software offered by our BSG company, and set up several advertising campaigns.
It is also possible to apply templates and send them to different categories of buyers. Thus, it will be possible to understand whether your newsletter is interesting to a specific part of your target audience. You can send messages via https://bsg.world/products/bulk-sms/. Here you can configure all the necessary parameters and the frequency of sending, and then enjoy the results.