Only 30% of small businesses use search engine optimization strategies. If you’re a business that’s online and you’re not utilizing the principles of SEO to your advantage, then you’re selling yourself short.
SEO is a super powerful tool that can help generate leads, win new customers, and give your business a big old boost. But it’s something that many businesses shy away from because they’re not quite sure how it works.
We’re breaking it down for you today. There are three main types of SEO and we’re going to be diving into each so you can learn the basics and begin bettering your online presence. Read on for everything you need to know.
1. On-Page SEO
This refers to the content you’ve got on your website (this is why it’s sometimes also referred to as on-site SEO). A good on-page SEO strategy will include things like creating quality content with relevant keywords and editorial features. It also involves having on-point title tags and meta descriptions.
From the copy on your homepage to any blogs you publish, you’ve always got to be thinking about the impact they will have on your site’s SEO. If you’re interested in working with a professional SEO company you can read more here.
2. Off-Page SEO
Off-page SEO is everything that happens outside of the confines of your website. How can you control any of these aspects?
Essentially this type of SEO involves shaping the public perception of your brand and your website. This includes things like brand building, social media campaigns, and link building.
Link building is the practice of having other sites link back to your website which increases its trustworthiness and authority. You can do this both by collaborating with different sites but also by creating content that people want to link to.
3. Technical SEO
Technical SEO gets into all of the nitty-gritty parts of your website that a search engine might be examining. Is it optimized for mobile? What’s your site architecture like?
If you’ve got a professional website that’s well made and maintained, most of this stuff should already be pretty satisfactory. But it can be worth doing an SEO audit to make sure everything is as it should be.
The Importance of SEO
SEO is crucial to the online success of a business. Even if you think you’re not partaking in this rankings race, just by being online you already are. If you’re not employing the right SEO strategies, you’re only falling further behind your competitors who are smart enough to be doing so.
One of the biggest benefits of SEO is that it gives you the ability to target traffic. You’ll build up a much more loyal and on-brand customer base than you would with other digital strategies such as PPC.
The Different Types of SEO Explained
If you’re a complete beginner, we hope that this explanation of the different types of SEO was clear and that it will inspire you to implement some of these principles for your business. SEO is a great asset and one you shouldn’t waste.
If you’re looking for more on the latest SEO trends check out the rest of our content now.
