Las Vegas, Nevada is the mecca for billboard advertising. Everyone knows the concentration of lights in Sin City makes it the brightest spot on Earth and visible from space. Every single inch of vertical space in the city is a business opportunity for Las Vegas billboards.
There’s a catch. Advertising in the most known city on Earth will cost you. Believe it or not, there are affordable options for billboards in Las Vegas, and you don’t need magic to find them. Today is your lucky day – AdQuick has done most of the work for you by breaking down the main types of billboard advertising to fit and maximize any budget.
Out-of-home advertising, or OOH, is any visual advertising media that can be found outside the home (business). Billboards are an extremely popular example as they can be strategically placed in heavy traffic areas on big city buildings or along roadways. Other examples include street furniture, transit, and place-based OOH (stadiums, etc.).
Using OOH advertising is an excellent opportunity for large and small businesses to acquire new customers, build their brand, and grow their business. On average, OOH advertising can run you $2.05K with approximately 427 different advertising options. Averaging out at just below 200k median impressions, OOH gives you a lot of bang for your buck.
The earliest OOH advertising method is the billboard. Dating back as early as the 1850s, exterior advertising was first used along railways, and by 1870, there were almost 300 small sign-painting and bill posting companies in business.
Billboards are a tried and true method of advertising, and before we look at cost, consider also the importance of efficiency in comparison to newer, digital options for billboards. With a traditional billboard there is no reason to be concerned with the image or message “skipping” due to faulty tech.
In regard to cost, billboard OOH advertising is still giving you the most return on your investment. A four-week campaign in Las Vegas with a billboard will cost an average of $5.42k. While that amount is almost double the average OOH price of $2.05k, you are likely to obtain almost 53 million impressions of that ad versus just under 200k.
According to AdQuick, there are only about five major companies offering billboard campaigns in Las Vegas, which could be one of the reasons these prices don’t fluctuate, but if you are looking for an affordable OOH option, you can’t go wrong with a classic billboard.
Las Vegas is known for more than neon lights, and digital out of home advertisements, (DOOH), are usually located in highly visible and heavy traffic areas – essentially every inch of Vegas. The ability to “rotate” or change out the OOH image or message gives the company the most flexibility to reach their target audience.
Digital billboards in Las Vegas average less than static ones, costing under $4k for a four week campaign. Although these ads average less impressions, around 11½ million, the number of eyes reached is still an astronomical number over wallscapes, (coming up next), or other OOH methods.
Digital OOH offers brighter colors and movement, not to mention convenience. In some cases, DOOH can ensure more privacy and goes further to alleviate hacking concerns than online advertising. While it may be a physically time consuming effort to replace physical media with digital, customers will benefit from the options to display multiple images and be able to cycle through them.
When discussing the most affordable OOH advertising methods in Las Vegas, we cannot leave out wallscapes. Metropolitan cities like Vegas boast these semi-permanent painted or attached OOH ads alongside spectacular landmarks.
This advertising method is superior as they are always located in prominent areas and designed to last. Social media tags, visits and photography, gives this OOH reach far beyond just the wallscape.
Wallscapes are also the most affordable option. Averaging below every other method at $1.5k for a four week campaign, this OOH is almost guaranteed to generate close to 4 million impressions (not including social media). You also don’t have to worry about damage. The wall of a building does most of the work for a wallscape OOH; the ad won’t fall down or be as likely to fade.
The OOH industry is continually growing, and was estimated to have reached $33 billion in sales in 2021. Knowing exactly where to invest your advertising budget outside of the business location can be tricky.
Don’t let the flash of Las Vegas prevent your temptation to go all out with your advertisements – use it to your advantage! There are approximately 651,297 people within 142 square miles of this fabulous city.
Thinking strategically with OOH billboards, you can advertise your business in Las Vegas affordably.