Typography is one of the most important aspects of any web design project since more than 90% of all information on the Internet is in the form of textual content. Good typography facilitates the reading process, while bad typography leads to loss of attention and completely excludes readers.
In short, if you want to attract the attention of your target audience, you need to create an attractive, well-designed page that is easy to read.
What Is Typography?
Typography is an art, and it takes a lot of experience and education before you become a professional typographer. Best web design companies use many different types of typography in web design, including a multitude of tools that allow you to see what kind of typographic patterns exist.
You will be able to see what fonts are used, how they are set, and what the spacing is in different fonts. If a web design company you hired understands all of these things, your website will get a unique identity that appeals to your reader.
If you want your website to be read by your target audience, you will need to pay close attention to the page’s typographic patterns. Besides, you need to make sure that your website is clear and concise and that every single element of the page is easy to read.
In other words, any professional web design company will not only design a website that is attractive but will also make navigation easier.
Given that typography represents the visual appearance of the written word, it is clear that the choice of the letter’s appropriate shape and appearance is crucial.
Each font sends a specific message to the audience, which is why it is essential to adapt the color, size, and complexity of the font to the target audience.
There are three basic font types:
1. Serif fonts (Antiqua, Bookman, Cambria…),
2. Sans-serif fonts (Arial, Myriad, Verdana…),
3. Decorative fonts (Allegro, Broadway, Stencil ().
Whatever font you choose, it is important to follow the basic rules for creating the website’s typographic design given to you below.
Not every font is equally suitable for different industries. It is very important that you have a vision of what kind of image you want to build for your brand or company and choose the font accordingly.
This is very simple. The cosmetics industry cannot use the same font as an engineering company.
You choose the font depending on what kind of message you want to send to potential customers through your website. Once you have determined how you want to present yourself, you can choose your typographic style.
Limited Number Of Fonts
This is one of the most basic rules when making a typographic design. Top web design companies suggest that you never use more than two to four fonts in the same design. Too many different fonts will make your website look disorganized and distract the reader from the content that matters most.
Consistency in the use of fonts is key to the professional looking website!
Alignment is crucial in making an awesome typographic design, as it significantly affects the readability of the website content. Text that is aligned is much easier to read and follow. Therefore, alignment is often a crucial factor in the reader’s decision to continue reading the text or to leave the page.
Highlighting keywords on a web page can improve the readability of the text. Instead of using more fonts to emphasize the words you want, it’s much better to add weight to the most important words. This will make the text look neater without compromising the website.
The size of the text is also very important and significantly affects the positive user experience. The text on your website must be large and easy to read. Otherwise, the user will have to zoom in on the text to read it, and this will often lead to the user simply leaving your website.
In addition to the text’s size, the space between the characters and the lines is also important. Proper spacing also contributes to better readability of content. If the spacing is too small, the text will look confusing, while on the other hand, too much space makes the content look longer. Both options may discourage the reader from continuing to read, so choose carefully.
If you are not sure that the combination of fonts you have chosen is appropriate, there are online tools that you can use to help. Also, Google offers many fonts that are safe for the web and can be downloaded for free.
However, as searching today is most often done using mobile phones, web design companies must check that the selected fonts are readable even on small screens.