Choosing the perfect company name is one of the first headaches you will encounter after you’ve decided to start your business. It will be significant because it’s the first impression you leave in contact with potential customers and partners. Choosing a business title is a demanding process, but it’s worth the effort.
It’s of great importance to match the name of your company with the identity of your brand. An adequately chosen title should remain in people’s ears when you run a promotional campaign because only then can you create a recognizable brand. It will evolve, but it’s up to you to give it a kick-start.
Some companies decide to change their name after years of being on the market. There is always the possibility of rebranding and changing the business title. As seen on this page, there are many reasons for rebranding. It’s quite a complex procedure and requires additional investment. So it’s good to know if your current title is a good choice.
It Sounds Good
When you try to figure out whether you have a proper business name, think about its pronunciation first. Does the word you chose have an appealing sound to it? Think about that as if you were saying it aloud. Would that word or phrase have an appeal that people can identify with?
A business title that is sound and easy to say is also effortless to remember. Think about this to make it easier to promote your brand. Many will say your name in commercials. If they ‘break their tongues’ by saying it, viewers and listeners can get the wrong impression.
On the other hand, if your brand’s name is melodic, people will easily remember it without often even being aware of it. They tend to memorize catchy words and expressions, even when they know their meaning. The simpler the word or phrase, the more likely it will stick to people’s minds.
There’s Nothing Similar to It
Having a unique business title today is an almost impossible mission. With thousands of start-ups running every day, most names become unavailable very quickly. This fact may narrow down the choice, but it shouldn’t hold you back. In the absence of ideas, brands were often called some fictional words (Google is the best example).
You know you’re on the right path if there aren’t many other companies with the same t. If your business title is too similar to another already owned, you could have legal issues. Plus, the audience won’t receive you well. So always strive to be different and stay away from the run-of-the-mill words.
If the name you have chosen is not occupied and sounds good, be sure to take all necessary legal measures to protect it. You never know when someone else will come up with the same ingenious idea for naming their new company.
It Builds Your Brand
When marketing your new business, it is always essential to have a clear direction from the very beginning. A good name should be excellent support for building brand equity. People will be more inclined to buy your product or use your service when they have a certain level of trust built up around it.
Every business should have a good marketing strategy when it comes to using the name for promotional purposes. Adding an audio or visual identity helps a lot in remembering your brand. Since most people give a visual type, a well-crafted logo that incorporates your name will do the trick. The same goes for sounds. If you add a melody or a catchy phrase, its way to the audience will be much faster.
It Makes a Point
Your business title should reflect your unique corporative personality. You need to stand out from the crowd. The name should tell people who you are, what your business is all about, and how it can benefit them.
Don’t be afraid to be different, and don’t restrain your imagination. Just make your unique business name ideas are by the rules. People will recognize creativity and uniqueness in your business, and it will reflect positively on you. But on top of that, the word or expression you choose should have a point.
If your name is so vague, it will only serve to confuse people. What’s the point of naming a company by something familiar to only a small circle of people? If only insiders get it, you’ll have a hard time explaining its meaning to others. So make sure your business title has a generally understandable point from the beginning.
It Doesn’t Limit You
Unless you have strictly decided not to expand your business or you want to operate only locally, don’t use words that ‘restrain’ you in any way. Avoid those names that could limit future business expansion in new markets or new locations.
If you call your start-up ‘Fruit Juices,’ you will hardly be able to make jams and jellies under that name later. You should be aware of your goals because you never know what new business chances may emerge in the future.
It’s a Balance of Rational and Emotional
To determine if it has a good emotional balance, you should think about the name itself. What emotions come into play when you think about it? Listen when someone says the word or phrase you choose. If it makes your thoughts go to another side or triggers some unpleasant emotions, then the choice is wrong.
It’s important to ensure that your business title has a good balance of rational and emotional appeal. Emotions should be universally positive because only such will trigger a positive reaction from the audience. Suppose you have chosen a name that is offensive and provokes the anger of specific ethnic communities. In that case, your entire business may be doomed.
Below is the list of naming mistakes you should avoid:
https://medium.com/interbrand-australia/the-10-most-common-naming-mistakes-2020-edition-9f4b0bb97585
Put your best efforts to ensure your business name represents you in the best possible way. With a catchy title, your brand will get the recognition it deserves. A good name is something that people will remember for years.
