Does your business use marketing materials? If so, you need an established printing company to provide you with high-quality brochures, flyers, leaflets, and banners.
Apart from marketing materials, printers offer business cards, postcards, stationery, posters, plan printing, etc. The right printing company should be relevant to the industry, supportive to customers, punctual in its deliveries, and eco-friendly.
Nowadays, most printers aim for greater sustainability by using recycled paper and green inks.
We hope the following tips trace your path to choosing the best printer in London.
Check their paper stock and ink options
When looking for a London printing company, prospects should consider its supply options. Their offer of marketing materials is supposed to be relevant to the requirements of modern society. It’s important for the company to provide samples before customers agree to do business with it. Potential clients are advised to check the ink options and paper stock offered by the provider.
Moreover, printing companies are expected to offer green options to environmentally friendly businesses looking for high sustainability. The use of green options reduces the harm done to the environment from print orders. Such eco-friendly alternatives include recycled paper, soy-based inks, etc. This article offers an introduction to paper recycling.
Check customer service
Another factor to consider when choosing a London printing company is the level of customer service. Unfortunately, this industry has gradually replaced personalized support with an automated model of communication with customers, such as chatbots. Although this solution can cut costs, the majority of clients seek assistance and advice from traditional customer support agents.
Since print projects are usually technical and complex, clients need personal attention. Their concerns and inquiries should be addressed promptly and professionally. Customers should receive timely communication in every project phase. They should be offered the level of service they deserve from the onset of the project till the final stage.
Consider the delivery process
The following factor to consider when choosing a printing company in London is the speed and efficiency of the delivery process. When placing an order, clients should be informed about the completion timeframe right from the start. Not every printer has the capacity to produce high-quality materials in large quantities over a short timeframe.
Therefore, it’s of the utmost importance for businesses to find a London printer that offers rapid delivery. There is a myriad of dependable printers in London offering large format prints and same-day digital printing. The process of delivery should be quick, as no client prefers to receive its materials later than the arranged date.
Inspect the quality of work
Another aspect to inspect when searching for a London printing company is the quality of work. Make sure you request to see some samples of their recent work to inspect the calibre of the finish and the clarity of the images. For instance, ink smudges and blurred images are indicators of low quality.
In cases when printed products fail to meet the standards, your brand is likely to be affected negatively. Many times, businesses are tempted to hire low-cost services to save on costs. Nevertheless, usually, low prices equal low quality. Companies offering low-cost prints are usually those that use cheap paper and ink. In order for the products to be of high quality, don’t hesitate to hire costlier services, which are a great value for money.
Check the green credentials of printers
As previously mentioned, London printing companies are expected to have environmentally-friendly practices and be committed to caring for the environment. Such a commitment means doing their best to prevent pollution and use natural resources efficiently. It’s important for printers to have the necessary accreditations.
These accreditations include PEFC, ISO 140001, and FSC (Forest Stewardship Council.) More and more printers have become ISO 140001 accredited by offering recycled paper and eco-friendly inks. Make sure the printing company you choose to collaborate with manages its carbon footprint, as it might affect your business reputation negatively. Go to this website, https://www.britannica.com/science/carbon-footprint, to learn more about carbon footprint calculation.
To sum up
Businesses shouldn’t make any price compromises when hiring a printing company.
Low-quality products don’t just affect the printer’s reputation but yours as well!
