Asking for money is something that can be difficult for many but is at the core of most entrepreneurial endeavors. It’s because of this factor that many people with ideas fail to follow through on them as they’re unsure of how to gain the proper resources to take their product from the beginning stages to a fully functioning business. Crowdfunding, however, has changed that game. By bringing your venture to minds of potential consumers around the world, crowdfunding takes marketing to the next level by attracting an audience, then turning them into investors one dollar at a time. InventureX is a company focused on providing these endeavors with the crowdfunding marketing strategies to get their campaign in front of the eyes of a potential audience. With hundreds of happy clients to date, they’ve become leaders in a field focused on providing support to new ventures.
Grant Lawson of InventureX knows the value of crowdfunding and uses it to his client’s advantage. As the lead crowdfunding strategist, he knows what a campaign needs to be successful and how to get it there. Are you looking into beginning a crowdfunding campaign? Grant Lawson from InventureX shares 3 things you need to know about crowdfunding.
What makes a crowdfunding campaign successful?
With crowdfunding, a little planning goes a long way. While it’s impossible to predict the outcomes of a campaign, we know what we can do to expand the brand’s audience, work with that audience to gain investors, and keep those investors coming back for me. By planning out what we can, we adapt to the circumstances and ensure that we’re on top of campaign at all times.
What is something that should be kept in mind when creating a campaign?
Crowdfunding is a marathon, not a sprint. If you only have a week’s worth of planning done and spend all of your resources in the first month, your campaign will fizzle out fast. It’s about being prepared for the long haul before you even begin the journey and being flexible to everything that comes your way throughout the process.
What do you do for your clients?
As a marketing team comprised of individuals who have each had success in our field that we specifically wanted to utilize for these incredible new campaigns being created every single day. With the crowdfunding industry growing as it has, however, many great ideas are going unnoticed simply due to not having the resources or know-how to create a standout campaign. If a campaign doesn’t start strong, it can almost immediately be lost in the wave of new campaigns being introduced after it. We work with companies that don’t have a strong crowdfunding marketing strategy or are newer to the crowdfunding game to help them stay on top of the wave and in the line of sight to potential investors.
As a crowdfunding and marketing professional, Grant Lawson of InventureX is ready to use his skills to see the great ideas of tomorrow succeed as soon as today. With the ability to raise funds for a business at your fingertips, Grant Lawson knows that all it takes is your campaign in front of the right eyes to see your ideas turn into reality.
