Online shopping is a trend that millennials have really embraced. Ecommerce platforms are where they get information about products, do comparison shopping, and even make their purchases. Many business owners have seen the opportunities that e-commerce have presented and have decided to join the bandwagon. As the number of online stores continues to increase, you must make an effort to make your business stand out.
Here are some of the features that your e-commerce website must have to attract online shoppers.
1. User-friendliness
The last thing that online shoppers want is an e-commerce platform that gives them a hard time. Simplicity and good design are some of the things that will make online shoppers who have visited your website stay. Getting the fastest Magento 2 theme, for instance, can make your website look trendy, and at the same time, allow customers to enjoy high performance.
As you choose a design for your e-commerce platform, ensure that it offers a clear path for your customers to make their purchase. Also, the customers should be able to find what they are looking for fast: slow loading speed annoys online shoppers.
2. Mobile-responsiveness
About 60% of search engine visits originate from mobile devices such as smartphones and tablets. What does this mean? The significant share of your customers will be using mobile devices to find you. You should, therefore, see to it that your e-commerce platform is mobile responsive. If your website is responsive, your customers are going to enjoy the best experience, regardless of the devices they use to shop from your online store. This is enough to make them want to buy with you over and over again.
3. High-quality pictures and videos
Unclear images and videos will immediately put off your customers. Remember that they rely on your platform for information on a product. Customers come to your website with the hope of having a clear picture of the products they intend to buy. The quality of the images and videos should be good enough to help them make buying decisions.
Also, the loading speed of the images and videos should not be painfully slow. Make sure that photos and videos are professionally done before you post them on your website.
4. Reviews
95% of customers read reviews, and if they find that your website does not have them, they will be disappointed. Note that reviews will not only help the customers make purchasing decisions, but they are also good for your sales. Customers can be influenced to purchase by positive reviews – one of the many good reasons home service businesses are enthusiastic about using Thumbtack reviews.
Negative reviews can also be informative. Such feedback will help you identify areas that need improvement. Some customers’ reviews also give direct suggestions on what you can do to improve your products or services.
What customers feel and think when interacting with your brand matters. Getting customers can be easy, but keeping them is a tough job. Ensure that your e-commerce platforms have the features listed above to achieve satisfaction.
