Anyone who has even the most basic knowledge in the field of SEO would know that rank tracking of keywords is one of the key SEO activities. That being said, gone are times when manual checking of keywords’ ranks was the only option you had. In today’s time, you can find a range of really advanced and highly functional rank tracking tools in the market.
That being said, the practices of SEO and the digital marketing industry itself has transformed and evolved to a great extent in recent times. Even a few years ago, website ranking was the key measure of success in terms of SEO. This is why most SEO professionals focused on achieving rank #1 for their target keyword.
This practice and belief has led to a heavy reliance on rank tracking tools. Such tools are primarily used to monitor their improvement over time. However, with the advancement and evolution of the field of SEO, the pros of SEO have come to realise that ranking alone is not a very accurate indication of success of a website or SEO campaign.
Without proper knowledge about rank tracking and without knowing the right techniques of using rank tracking tools, even the best resources and best SEO campaigns would fail. This is why it is important to know the below mentioned details about keyword rank tracking.
What Actually Is Rank Tracking?
Rank tracking is basically a process of tracking a specific website’s ranking or position on a particular search engine like Google. This rank checking is done on the basis of a chosen set of keywords.
Rank tracking is basically the tracking and analysis of the organic positions of keywords over time. These keywords can be:
- Keywords that are used within the content of the website.
- Keywords that competitors of a site rank for.
- Search terms that a site may not have been optimized for.
Now let us take a look at 5 successful rank tracking practices and how to make use of rank tracking tools to get the best results for a website. Here, we have mentioned 5 tools and different ways you can use each one of them.
1. Google Search Console
By using Google Search Console, an individual or site owner can gather essential data about how the keywords are performing in and over time.
2. SE Ranking
Coming to the use of rank tracking tools, SE Ranking is a high-end tool that can be used in a variety of ways. It is a feature-rich rank tracking software that can be used to track results on search engines, Google Maps, and even Google Adwords. You can also use it to measure snippets and videos rank.
This is a simple and powerful rank tracker. You can use it to monitor keyword performance. Not just that, it can also be used to optimize web pages, and also help you learn ways to boost traffic and reduce costs.
You can use this advanced rank tracking software to track rankings across mobile and desktop, on all major search engines across the globe. With it, you can monitor keyword rankings at every stage of the funnel.
5. Pro Rank Tracker
This one is an advanced SEO rank tracking solution that can help track performance on all major search engines, as well as other platforms like Amazon and YouTube. You can monitor organic local results, top 100 map listings and 3-Pack listings with this one across various locations.
Rank tracking is a balance and blend between right techniques, advanced tools and the appropriate implementation. Once you can integrate all three, success is guaranteed.