In today’s digital-centric and social-media-obsessed society, online visibility is everything. And with so many companies online, it’s often hard to ensure your business stands out from the crowd and gains the attention it needs to survive.
Having the right content marketing plan is key to your company’s survival and video should be at the heart of this strategy. But what exactly is it about video content that can help your business to thrive?
1. Video content boosts Search Engine Optimisation
Optimising your search engine rankings and visibility as absolutely key to surviving in the digital age. Using video content is a fantastic way of doing this as it allows you to reach wide audience and build back-links to your site simultaneously. Videos are easy to like and share on social media too which can increase your visibility, drive traffic to your site and boost your search engine rankings.
2. Video helps get your message across to customers
Video content actually helps boost information retention. In fact, some research suggests that people who watch a video are likely to retain far more information than if they were to only read or hear that same content.
According to this research, when we hear information, we are likely to only retain about 10% of that at a later date. But, when we hear something and it is accompanied by relevant imagery, we on average retain around 65% of the information.
So, if you want people to remember your business, your products and your services, video content is your best chance at achieving that!
3. Customers are more likely to buy something after watching a video
Some reports suggest that people are more likely to actually make a purchase or commit to a business after watching video content. In fact, these reports believe that people are 64-85% more likely to buy your products or services after watching video content.
So whether you’re a not for profit environmental agency urging people to sign your latest petition or an e-commerce start-up trying to get products off the shelves, video can help you boost sales and achieve your targets.
4. Customers actually WANT video content
We’ve all heard the saying “the customer is always right”. So when reports suggest that 54% of consumers actually want to see more video content from brands and businesses they support, why argue? If you want to reach more customers and customers want to see more video, it really is a no-brainer!
Of course, posting high quality and relevant videos that add value to the customer experience is key to the success of your video marketing campaign. So unless you’re an avid filmmaker with plenty of experience, you should enlist the services of a video production company in Sydney. This will help make sure that your video reaches its full potential and showcases your business in the best possible way. Utilising professional video makers will ensure that your video content is engaging, informative and of value to the viewer.
5. Video works well on mobile devices
Most consumers now conduct a large portion of their daily lives on mobile devices such as smartphones and tablets. One of the many reasons for this is that people want to be able to access information, socialise and work on the go. No longer do we wish to sit at a desktop computer, we expect to be able to do everything in real-time and from any location as we go about our daily business.
Video is a fantastic way of reaching audiences whilst they are on the move. It’s easy to watch a video whilst on the train to work for example. It takes very little effort on the viewer’s part and it’s easy for them to view and digest the information whilst doing other things.
Reaching audiences on their mobile devices is key to any content strategy in 2019 and video is a fantastic way of doing so. It’s a great way to deliver lots of information in an entertaining and engaging way that audiences can respond to and share. So what are you waiting for?
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