The last decade has been characterized by major shifts in business and marketing patterns. The rise of virtually every new technology has contributed to this shift – and you could say that the Internet and its ever-growing reach have revolutionized the way we do business, engage with our customers, or captivate our audiences. With continued growth, it seems that change is never-ending.

This makes it crucial for businesses to stay up to date on digital marketing strategies and tools and learn how to employ them in a manner that drives the right results. Businesses that have succeeded in taking advantage of data-driven tools like relationship marketing platform and sales technology have seen improvements in their bottom line. To help you achieve the same success, we have outlined three tools that can be utilized to create an advanced marketing strategy.

1. Relationship Marketing Platform:

Technology has become a boon to modern business in helping the achievement of faster and higher revenues. This facilitation is through the use of relationship marketing which is a strategy and process to connect your business with your customers, partners, and other influencers. This allows you to generate quality leads as well as better customer relationships. The relationship marketing platform has made the practice of relationship marketing easier than ever before with its integrated features that are customized for the type of marketing you are conducting. From initial sales and client success to loyalty/promotion programs and social media success, the relationship marketing platform provides a bevy of tools that will help you manage your business and client relationship with ease.

2. HubSpot:

HubSpot is leading inbound marketing software for sales and marketing teams. The HubSpot CRM (Customer Relationship Management) integrates seamlessly with its marketing and sales tools to help companies track prospects, analyze leads, generate leads, nurture leads, and convert them into paying customers. The company was originally founded to provide SMB customers with marketing services, but today has evolved into a full-fledged inbound marketing company committed to revolutionizing the way businesses do business.

3. Hotjar:

Hotjar is great usability, heatmapping, session recording, and user feedback tool that helps you understand what your visitors are doing on your site. Hotjar is easy to install and simple to use. Hotjar allows you to track every user interaction on your site, from clicks, mouse movements, scrolling, and mouse hovers to clicks on elements such as video play buttons, drop-down menus, and more. Hotjar records where users are coming from (source), their geographical location (country, city), popular pages/screens, and whether they logged in or just browsed anonymously.

Conclusion

These tools offer invaluable feedback and personalization solutions that will allow you to create targeted marketing strategies to achieve optimized client results.